After reviewing a
few of my fellow classmates blog’s I have decided to expand my current
research. My next step in researching
the CDC’s “Tips From A Former Smoker” campaign was to research how successful
it was. How many people were inspired to
quit due to seeing the campaign and the images used in it?
Ne’Dra Bell wrote
a blog about Verizon and how social proof can help to build credibility. This inspired me to want to look into how the
research and data the CDC have provided to their audience on the affects of
smoking have influenced the success or failure of their campaign.
Hannah Faircloth
is researching how rhetoric affects the way the audience views a business. One point she made was that creating a
connection through rhetoric in advertisements/social media makes the audience
more likely to remember your name when it comes time for them to buy a product
or service.
I would like to
incorporate both points that Ne’Dra and Hannah made into my research. They will both help me see how effective the
visual rhetoric used in the “Tips From A Former Smoker” campaign were or were
not.
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