What Is The Best Form of Social Media for Real Estate Agents?

        For this service-learning project, I am interested in finding out what the best forms of social media are for real estate agents to use, and the best ways to use these social media platforms. 

            In Finance and Commerce’s article Real Estate Meets Social Media, I was shocked to read that NorthMarq Real Estate Company considered Linkedin a popular and useful form of social media.  “The No. 1 answer to how respondents searched for information about NorthMarq's professionals and about other companies offering real estate services turned out to be LinkedIn” (Arundhati).  Instead of relying only on the bio available on the company website, potential customers were looking at their individual Linkedin profiles as well as the corporate profile to see the agent’s accomplishments, skills, etc.  Admittedly, this is a form of social media I hadn’t considered using as a marketing tool in real estate.  However, it makes sense (especially in higher end markets) that this is a social media tool some people use.

            While researching the use of social media in real estate, the most advice given seems to be for Facebook.  This tells me that Facebook is probably the most widely used and popular form of social media to real estate agents.  Several websites like Placester.com and inman.com, which are dedicated to real estate agents, provide social media tips and etiquette, which almost always includes Facebook. 

            As far as finding the best ways to use social media, Placester.com has provided a fantastic list of social media etiquette rules for agents.  Author Matt Bushery covers most forms of social media (Facebook, Instagram, Twitter, Pinterest, and yes- Linkedin) and the best ways for agents to use them.  The following photo is a picture from the article in which he condenses the best Facebook Tips.

Works Cited

Arundhati, Parmar. "Real Estate Meets Social Media." Real Estate and Commerce 23 Dec. 2009. Web. 26 Oct. 2015.

Bushery, Matthew. "30 Must-Follow Real Estate Social Media Etiquette Rules for Agents." Placester. 22 Apr. 2015. Web. 26 Oct. 2015.