Nest Realty's Ethos

This week I am analyzing Nest Realty in Wilmington, NC to determine what their online ethos is like.  I am looking for how they make their audience feel as well as how they are accomplishing this.

        

         To begin, let us look at Nest’s home page.  This is the first thing their audience sees when they visit Nest's page.  A large photo of a sunset at the beach serves as the background with a window over it directing the viewer to start narrowing down their search for a new home.  The colors used on the rest of the page and text is pale as to not be too distracting.  Once you scroll down, you are presented with more information on their team, neighborhoods in the Wilmington area, and statistics on what the current market is doing.  The first thing the reader sees after scrolling down is, “Wilmington’s New Breed of Broker”.  This title alone creates a sense of and uniqueness, which, if you continue exploring their website, is something that Nest aims for.

         The three adjectives that came to mind when scrolling through this were: peaceful, modern, and sophisticated.  These feelings are created through the peaceful sunset photo in the beginning, new breed of broker title, which invokes a sense of modernness, and the text (both the pale color which creates a peaceful ethos and the font of the text which is sleek and modern).  The layout also leads to a modern and sophisticated ethos with its clean and well-organized layout, large photos, and overall color theme.

The ethos that Nest creates on its website is a smart choice.  Most of the time, buying or selling a home can be an overwhelming or stressful endeavor.  This peaceful, modern, and sophisticated ethos will lead potential clients to feel like they will be in capable, knowledgeable hands that will make the process an easy one if the choose Nest Realty.